Masala Chips is savored for its refreshing spicy flavor that explodes in every bite. Potatoes are mixed with masala and prepared as chips with a dash of salt. The spicy masala chips. Haldiram is India's one of the most popular brands for snacks and Sweets. Offers a wide range of Sweets, Namkeens, Cookies, frozen food, Wraps and many more Indian snacks. Haldiram's began as a tiny shop in Bikaner.