Switch on the power of freshness with Colgate Maxfresh toothpaste that refreshes you and helps you seize the day because every morning is a fresh start. The red gel toothpaste contains unique cooling cyrstals that give you an intense cooling while you brush. Recommended Usage: Put a pea size amount of our Colgate toothpaste on the head of the toothbrush. Insert the toothbrush into your mouth & use gentle, short strokes to brush your teeth.